Sometime less is more.
Less options generally means more conversions.
Let’s explore a few DTC e-commerce brand that either launched with a single product or focused on 1 product after testing the market.
1. Athletic Greens
Athletic Greens offers one of the purest single-product experience we’ve seen, with a SAAS inspired, 3 steps, good-better-best price structure.
LMNT’s Google result send you directly to their unique product page.
There are only 3 option sets:
- subscription or one-time
3. Oura Ring
This wearable device is totally single product. It used to have 2 shapes and 4 colors. Now it’s only one shape and 4 colors.