SEO Context and Brief
This highly seasonal service company reached out to us to consolidate their multiple location SEO advance.
Tasks and Outsourcing
We did a technical audit, built a backlog, revamped the inbound marketing effort and started a consistent, continuous improvement effort, with flexible ramp up and down according to the very high seasonality of the activity.
Organic and Inbound Results
After a very disappointing 2021 season due to unfavorable weather, we kept improving the SEO traffic off season and finally were able to 20x the traffic on a year on year basis when the weather turned favorable in 2022 peak season. Thanks to our consolidation effort we were able to increase the average position, on top of receiving 13x more impressions, outranking incumbent companies on this competitive market.
The hosting company actually called the client to ramp up the server size as the traffic was exceeding the current plan.
Next step is to add new monetization strategies to leverage this traffic success (on top of the existing lines of business).