Context
A hypergrowth service company in Belgium wanted to monetize its important SEO traffic, increase the LTV of its clients and prepare future services with a stronger digital component, internationalize, as well as mitigate the seasonality of the activity.
Objective
Launch an e-commerce with a minimalist budget to test the opportunity
Launch of the e-Commerce in 4 weeks
Choice of an e-commerce solution
A few hours of e-commerce consulting helped guide the decisions, including the choice of the tool (WooCommerce), the site to prioritize, the integration in folder or sub-domain, the identification of brakes …
Technical corrections of the existing site
A freelance developer was asked to correct various technical blockages to launch the e-commerce project.
SEO Strategy
An SEO assistant was able to analyze the opportunities, prioritize the products and guide the writing of the product sheets and category pages.
Product pages
A junior e-commerce assistant wrote the first 15 product sheets according to the SEO briefs.
Choice of Plugins and Technical Solutions
Customer needs were quickly analyzed to guide the selection of plugins and additional tools, including :
- shipping and delivery (My Parcel)
- payment (stripe, paypal)
- invoicing (PDF invoices)
- etc.
